The DMBA team made it a point of emphasis to diligently listen prior to arriving at conclusions. Through observational research, surveys conducted at the Rutinda market both before and upon arrival, and interviews with villagers, vendors, the Entusi staff, and Ugandan businessmen and businesswomen, the DMBA team gathered diverse perspectives and a considerable amount of information to digest.
Phase 1
The first phase analyzes the previous team’s recommendations and provides insight into why the scheduled transportation service was not feasible as initially proposed. This phase begins with a review of the assumptions made in the previous team’s report. This leads into an overview of the research performed by this year’s DMBA team and exploration as to why many of those assumptions were inaccurate. This section concludes with a recommendation for general boat operation.
Phase 2
The second phase explores additional opportunities for the boat. The DMBA team provides a recommendation and implementation strategy for a delivery service on non-market days. This phase introduces a pilot program in a village that the team has identified as an ideal location to test the service. Included is a marketing strategy, a financial analysis, and an outline of key considerations that have been identified by the team.
